See instruction Term Paper Example | Topics and Well Written Essays - 2500 words

See instruction - Term Paper Example The company expects less first year total revenue with the opportunity to increase revenue of second year exponentially because of Valentines Day sales (excluded in the first year due to April opening). The area will have nearly 1400 residents at the time of opening the Castleberry Hill. Studies indicate that a population of 9,000 is necessary to support a traditional retail florist and therefore it is important to point out that Shades of Blue will not be a usual retail florist. In the first three years of Shades of Blue’s development, the company will not depend on retail traffic, but will instead use advanced technology and smart marketing programs to target repeat buyers in more than 1,500 targeted businesses in Atlanta office buildings. The company’s business is to provide flower delivery services to customers who want to gift their loved ones with fresh flowers. Shades of Blue will target men who are more accustomed to spending money on loved ones. Shades of Blue is scheduled to open in April. The total space for the shop will be approximately 800 sq. feet. The shop will be located alongside the main street with one-fourth of the space would be allocated for retail use, and remaining space would be used for workspace and storage. At this time, there are no other planned florists in the Castleberry Hill that can act as a competitor. Free parking is available for the shoppers who visit the shop. However, majority of Shades of Blue’s revenue will be generated from routinely delivered floral arrangements outside of the Castleberry Hill area. Shades of Blue will be open for six days (Monday – Saturday), and will remain close on Sunday and on other public holidays. Hours of operation will be 10:30 a.m. - 6:00 p.m. Monday - Friday, and from noon - 5:00 p.m. on Saturday. Hours might get extended during the holidays. The vision statement of the company informs the customers about the business of